Sirena

Me? On a music video? Yeah, I also produce things that move. As the producer for "Sirena," a music video for artist Catalina Ammaturo, I was responsible for turning a creative vision into something that could actually get made on time and on budget. The video explores the contrast between a woman's harsh reality and the idyllic world she escapes to in her mind. My job was to make both worlds happen: coordinating a 7-person crew across three locations, managing a detailed 114-shot technical script, planning a two-day shoot schedule, and keeping the whole production within budget. It was a different kind of design challenge (less pixels, more logistics) but the core remained the same: understanding the vision, breaking it into actionable steps, and making sure every detail aligned with the intended experience. Scan the qr code below and check it out :)